MTN Next Gen
The newly upgraded myMTN NG is a user-friendly app that gives MTN Nigeria customers access to a rich bouquet of MTN products & services.
Business Ask
MTN Group considered the experience and the aesthetics of their existing digital touchpoints clunky and outdated and lack of features compare to their competitors.
Design Challenge
Design the new amazing features & experiences for the postpaid and prepaid users.
Design Process
Performed the UX designer role to recommend the best possible experience for the end users while operating within the many tech and business limitations. Involved in user interviews, stakeholder interviews, design sprint, user journey map, wireframing, prototyping and usability testing
Research & Analysis
Performing competitor analysis for the Nigeria telcos helps us to identify competitor's strength and weaknesses related to communication services, products and design.
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Insights gain through competitive analysis research helped us to developed better products and more effective UX designs.
User Persona
Organizing the information according to users needs. Then the organised information was arranged as data balance, prepaid/postpaid details, quick payment, current plan usage, previous plan usage and call summary which was with the most preferred features to the least preferred features.
UX team interviewed few users about their usage patterns and interactions with the Nigerian telecos.
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We did find few key insights from the research.
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Target audience:
Demographic data
Age: Between [18-24] [25-34] [35-44] [45-54] [55-64] [65+]
Gender: Both
Education level: At least highschool level
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Design Solution - Wireframes
Usability Testing
Test Objective:
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Determine the ease at which users can navigate through the MTN app to accomplish their task, which will be to set up a new goal and then edit that goal.
Observe how users searched for and found the feature.
Observe the path in which they took to get to the goal setup screen.
Test the overall ease of use of navigating through the features.
Observe any frustrations or obstacles users may have that may impede their ability to complete their task.